4 Types Of Stocks That You Should AVOID Investing In !

Successful stock investing requires a lot of discipline. Thousands of stocks are listed on Indian stock exchanges, and you have to find 10-15 good stocks to invest. For the remainder, you only have to say ‘no’.

Rule #1 of Stocks that you should avoid

As a primary rule, avoid investing in companies you don’t understand. If you can’t figure out how the company is making its revenue, what is the company’s business model, what are the products / services offered by the company, or what is the use of the products — avoid investing in that company.

4 Types Of Stocks That You Should AVOID Investing In !
4 Types Of Stocks That You Should AVOID Investing In !

For example, if you have zero knowledge of semiconductors or microelectronics, and do not understand the use of Zener diodes, MOSFETs, amplifiers, etc., avoid investing in semiconductor companies that manufacture these products. There is no way that you can understand market demand, product quality, future prospects, or even competitors.Instead, invest in companies you can understand. Some common industries that one can understand with very little effort are consumer goods, FMCG, automobiles, utilities etc.

4 Common Types of Stocks That You should Avoid Investing In:-

Also read :Investment Risk

Low liquid Companies

There are some stocks whose prices may fall continuously, but investors are not able to sell that stock just because there are no buyers. Getting out of a less liquid company can be quite stressful. Avoid investing in companies with low liquidity.In general, stay away from companies with a daily average trading volume of less than ten deficiencies. The higher its volume, the better. (If you are new to the concept, check out the versions of some of your favorite companies on Moneycontrol or other financial websites to get a good idea of daily trading versions.)

Also read :Trading

High debt companies

In companies, debt is like a big hole in a ship. Until and unless, these holes are filled — the ship cannot sail far. Avoid investing in companies with high debt. As a rule of thumb, stay away from investing in companies with too much debt and more than 1 debt / equity ratio in your balance sheet.

Falling knife category companies:

Do not try to catch a falling knife! Investing in companies whose share prices are constantly and substantially decreasing (eg- Gitanjali Ratna, Yes Bank, PC Jewelers, PNB, Suzlon Energy, etc.) is never a good idea. There is always a reason why the prices of these shares are continuously falling, and the market is punishing that company.Apart from this, there are thousands of listed companies in the Indian stock market that you can search. Trying to catch a falling knife usually injures your own hand if you are not trained to do so.

Low visibility companies

There are some companies in the Indian market whose information is not easily (and transparently) available on the Internet or financial websites. This is mostly the case for small and micro-cap companies.Researching such companies with low visibility can be a daunting task for investors. In addition, information manipulation is also likely if you cannot cross-reference the data or when reference sources are not reliable. Therefore, avoid less visible companies.

Also read :Investment

(Beginner's Guide) How To Start Investing In Stocks - Quick-Start Guide

Investing is one way in which you are busy in life and money works for you so that you can fully get the returns of your labor in future. Start Investing in Stocks. Investment is a means to a happy ending. Veteran investor Warren Buffett defined investment as “the process of investing money now to get more money in the future”. 1 Investment aims to make your money work in hopes of one or more types of investment vehicles. Your money is increasing over time.

How To Start Investing In Stocks
How To Start Investing In Stocks

Let’s say you have a set of $ 1,000 apart, and you’re ready to enter the world of investment. Or maybe you only have $ 10 extra a week, and you want to invest. In this article, we will walk you through how to get started as an investor and show you how to maximize your returns while minimizing your costs.

How To Start Investing In Stocks

  • Investment is defined as money or capital for an effort, with the hope of earning an additional income or profit.
  • Unlike consumption, investing money for the future, hoping that it will grow over time.
  • However, investment comes with a risk of loss.
  • Investing in the stock market is the most common way for beginners to gain investment experience.

What Kind of Investor Are You?

Before you make your money, you have to answer the question, what kind of investor am I? When opening a brokerage account, online brokers like Charles Schwab or Fidelity will ask you about your investment goals and how much risk you’d like to take.

How to Start Investing in Stocks

Some investors want to take an active hand to manage the growth of their money, and some like to “set it and forget it.” More “traditional” online brokers, like the two mentioned above, allow you to invest in stocks, bonds, exchange-traded funds (ETFs), index funds and mutual funds.

How To Buy And Sell Stocks/Shares For Beginners 2021

Before reading this post, you need to know what is share market and how to open an account to invest in share market, if you already have Demat account then this post will be helpful for you.

Important:- This post is for beginners. Which is interesting to have knowledge of share market. "How to Analyze the Stock of any company before buying it and how the shares of any company are bought and sold"

How To Buy And Sell Stocks/Shares For Beginners 2021

Before buying shares of any company, you should know about that company very well and this is possible only when you know how to do analysis well. Which company would you like to be a partner of, it depends on all the points mentioned below, the company whose products are better and whose services are also better and the future of that company is bright, you will invest in that company.

  • 1. The company whose shares you are about to buy. What does that company do and how is its future going to be.
  • 2. You have to know about that company that how much return that company has given in the last 6 months or in 1 year and 5 years. Then you should think about investing in that company.

Analysis Share Market

There are many websites on the Internet, with the help of which you can keep an eye on the market. But here I will tell you about 2 trusted websites.


National Stock Exchange OF India [Nifty 50]

Tickertape - On this website, you are given the option of screening, with the help of which you can screen the entire market and keep an eye on them. In this, you are also given filter options like:-

  • Nifty 50
  • NIFTY Midcap 100
  • Nifty 100
  • NIFTY Smallcap 100
  • Nifty 500
  • Stock Universe - Investing Blog and Tech Stock Portfolio

Top 10 Nifty 50 Companies For Analysis
Top 10 Nifty 50 Companies For Analysis

You can select your accounting from these. As I selected Nifty 50 then the list of Nifty 50 top companies will be shown in front of you. And the entire share market depends on it. From here you will get the details of any company like company name, sub-sector, market cap, close prices, etc.

For Example

Here I want to know about Reliance Industries Limited Companies then first of all I will click on it now you can see Reliance Industries has given 0.81% return in last 1 month and -1.50% in last 1 year . (Means if you had invested Rs 1 lakh in it in the last 1Months, then your return would have become 1,68,000.) - STOCK CALCULATOR

Reliance Industries Ltd
Reliance Industries Ltd

  1. Go to - https://www.tickertape.in/ 
  2. < Tool of the trade < Screener 
  3. Stock Universe <Select Nifty 50
Click Reliance Industries LTD

Reliance Industries LTD [1 Day Analysis]

Here you can analyze it in more details by clicking on the arrow . So friends, here I told you the basic about the top Nifty 50 companies, from where you have to analyze a company, which company is giving good return, which is a trusted company and some basic knowledge about the company such as its sector what is the name of company. ETC

Here we have seen the analysis of the last 1 day of Reliance Industries, if you want, you can also see 1 month, 1 year.

Stock Market Sector Wise Performance and Analysis

Friends, if you want, you can also do sector wise data analysis of the company here, as if you want to analyze a health company, then you should do the health care filter. Now you will see a list of some health care companies that deal in health.

Sun Pharmaceutical Industries Limited Analysis

The way we have analyzed Reliance Industries company, in the same way we can analyze all the companies and see their graph. Last 1D, 1M, 1Y, MAXIMUM
  1. Go to - https://www.tickertape.in/ 
  2. < Tool of the trade < Screener 
  3. Sector <Health Care

For example, Here (Sun Pharmaceutical Industries Limited ) we have to analyze the company, then click on it, now you can analyze it for the last 6 months and 1 year, click on the arrow to know more deeply. Then the graph will open in front of you.

Market Mood Index (MMI)

Under the Screener option, you see an option here and MMI (Market Mood Index) by clicking on it, you can see the Market Mood Index.

Market Mood Index (MMI)
Market Mood Index (MMI)
  1. Go to - https://www.tickertape.in/
  2. < Tool of the trade < MMI

  • Extreme Fear - If the mood of the market is extreme fear, then you have to buy more and more.
  • Fear - In this you buy a little less stock
  • Greed - In this you buy less stock than fear
  • Extreme Greed - In this you do not have to buy stocks/shares.

By clicking on this option, you can know about the stock of any companies like I will search here "Reliance Industries".

OVERVIEW - You can now see the overview of [1day, 1 week, 1 month, 1 year, maximum]

    Reliance Industries Overview
    1. "Energy" These companies deal in Oil & Gas
    2. "Largecup Company"
    3. "Low risk" is also less because it is a popular and trusted company, the risk is less in large-cap companies.
    4. "Forecast & Rating - 66% [8/11/2021]" is recommended to buy the stock. 66% trusted to buy stocks
    5. Company Profile (Brand) - It has 2 Brands <Reliance Jio, Reliance Fresh

    Money Control

    As soon as you visit the Money Control, click on the portfolio, now you can see here that you have been given suggestive.

    Note:- Beginners have to create their account on this, only then you will be able to see the portfolio screen.

    Here some companies name will show in front of you like and next you will get the options of Buy, Sell, Hold, Total. You can also select periods here.

    Stock Analysis - How to buy stock
    Stock Analysis - How to buy stock

    All [8] - This means that 8 researchers have suggested that you should invest in Sabai. It is the largest public sector bank. There are savings accounts in this more than 50 crores and it comes under Govt.

    ICICI - Similarly, you can also see the overview of ICICI Bank by visiting TKertapay.in. It is a very big bank in the private sector and its future is also bright.

    Friends, In this way you will do analysis and then take the decision in which company you want to invest and from where you can get good return.

    Whenever you do analysis So analyze 1 company with another company and also select their period. If you are looking at the share price of a limited company, then how many months do you want to see like 1 day, 1 month "Similarly you select the period of another company and compare."

    How To Buy And Sell Stocks

    After analyzing the companies, you have to buy the Stocks, suppose I want to buy the shares of ICICI company [Angel Broking] Here I will enter the name of the ICICI company in the search bar & then show you both the NSC and BSC stock market You have to click on it and then add them to the watch list.

    Note:- To buy and sell stocks you must have a demat account without which you cannot trade.

    How to Buy Stock/Share
    Buy Stock/Share

    IMPORTANT - Whenever you buy stock, you have to add funds before that, Now go to the market, now click on the company's shares you want to buy. Now you will have 3 steps to place the order.

    • Normal
    • Stop Loss
    • ROBO

    How To Stock Buy - Normal Order

    Buy Stock For Beginners
    Buy Stock For Beginners

    Action - Here sell and buy will be written, whenever you buy a share, it will be written as buy and when you do sell, it will be written as sell.

    Symbol - Here the name of the company and the symbol of the share will be seen like: - ICICI-EQ

    Price (0=Market Order) - Suppose the share you are buying is of Rs 370 and you want that the price of this share will be less than 360 then you have to put whatever amount is appropriate here and if you want here But if you put 0, then this share will be purchased in the same rupee as its price now, I think the price of this share will be low, so I will put 360 here and as soon as the price of the share is 360, it will be purchased automatically.

    Disclosed Quantity - If you do not want to buy 10 shares at once, you want these 5-5 to be purchased twice, then select 5 here.

    Exchange - Choose the stock exchange you want to buy the share NSC OR BSC, I Recommend "you always choose the NSC stock"


    • Day - If you choose Day, then your share will be valid for the whole day.
    • IOC [Immediate or Cancel] - If you select IOC your share will be purchased immediately or will be canceled.

    How To Buy Stock [Product Type]


    Select Delivery if you want to hold the shares for a long time.


    If you want to buy the stock in the morning and sell it in the evening, then select Intraday.


    If you want that you should buy more than 10 shares, buy 20 shares and you do not have enough funds to purchase, then you select on margin, this will give you 20 shares. This would be called taking a loan from a kind of company. [If you have less money in your account and want more shares, then select Margin.]

    Now you have to click on submit, now the order preview window will open in front of you & then you have to confirm. Now your order has been placed.

    How To Buy Stock - Stop Loss

    Stop loss means to avoid loss, you can select stop loss in both buy and sell orders. If you add stop loss in buy then it will mean that you will buy share at low price and if you add stop loss on sell then it will mean that you will be saved from loss.

    How To Buy Stock - Stop Loss
    How To Buy Stock - Stop Loss

    Action - Here we are teaching you to buy stocks, so you have to stay on the buy

    Symbol - Here the company's symbol will appear.

    Quantity - Select the quantity of shares you want to buy

    Trigger Price

    It is close to this [Price (0=Market Order)] Let's say there is a share of Rs 370 and I think the value of this share will come down to Rs 367.58 then I will put 367.58 value in trigger price And as soon as the share value comes down to 367.58, the trigger price will be activated and this share will be purchased.

    Price (0=Market Order) - I have been told in place normal order.

    Now the preview window will open in front of you and now you have to click on confirm, now your order has been placed. This order will be executed as soon as the share price reaches 367.58. And these shares will be bought. Till the time this order is not executed, during that time you can also modify and cancel it.

    Net Position Of Buy Stock History
    Net Position Of Buy Stock History

    By clicking on the 'order<net position', you will know how much you have bought your shares and the share price has decreased or how much profit you have made, how much has been lost. In the order column you will see 2 options 1. SQR off 2. Convert

    Convert - In this option you can convert your shares from delivery to intraday or from intraday to delivery.

    SQR Off

    If you want to sell your shares then you should choose Sucker Off. How many stocks you want to sell, select the quantity at which price you want to sell the stocks.

    • 1. Limit Price 
    • 2. Market Price 

    You can also select the limit. Now you have to click on confirm & then your order will be placed.

    In the order book, you will be shown the history of your stocks, how many shares you have sold, how many have you bought 13.12 The number of stocks you sell will be shown to you in the funds.


    In this you will get the information of current holding, how much money you have profited, how much has been lost, which company's stocks have been bought by you.

    Buy & Sell Stock - Portfolio
    Buy & Sell Stock - Portfolio

    • Red - Loss
    • Green - Profit

    If you have bought the stocks today, then the next day you will see them in the equity portfolio of the portfolio, from there you can also sell your shares.

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    Investments In The Lockdown Period 2021

    Due to the recent epidemic, markets around the world are in a downturn, and investments In The Lockdown Period 2021 depreciating in almost all asset classes, be it mutual funds, equities, debt instruments, real estate, or any other type of investment. In such a situation, what should be your attitude towards the investments or investments you have made in the markets?

    Investments In The Lockdown Period 2021

    They have also seen depression in world economies before, causing destruction in people’s portfolios and personal wealth. Investors often lose large sums of money due to such depressions. However, it has also been observed that ultimately, each of these depressions is followed by a bounce in the markets when things finally get back to normal and exciting.

    Therefore, there is always a strong positive movement that follows the collapse. It is up to you whether you choose to be affected by depression or remain optimistic and look at the long-term picture.

    The present situation is similar which may question what should be done about Investments In The Lockdown Period 2021. The answer is simple – invest in strong equipment.

    Let us look at the top DOS about our investment in view of the current situation and do not.

    What to do with your investment?

    Investments In The Lockdown Period 2021
    Investments In The Lockdown Period 2021

    Also read :What Is Trading

    1. Save money for emergencies

    Although this point is not directly related to investment, it is an extremely important issue for your financial plan. Sudden bear markets often have a profound impact on people’s earning capacity and there is an occasional risk that your income may also be constrained. If this is not the case, the risk of infection cannot be ignored, and it would simply mean isolation in which it can be difficult to work. Therefore, before planning any investment, you should ensure that the store has sufficient emergency funds. Generally, you should have enough money for at least 6 months of your expenses.

    2. Make new investments in blue-chip stocks

    If after setting aside funds for an emergency, you have a surplus that can be invested in the markets, use it to invest in new avenues such as quality blue-chip stocks that are currently very Are available at appropriate evaluation. You can easily buy the equity of some of the big names in the markets for a relatively low cost. Trust companies that form an essential part of a country’s economy or society such as the FMCG sector, technology sector, infrastructure, etc. These stocks and sectors form the backbone of any economy and once an epidemic comes, it is sure to recover and move forward. Thus, appreciation of your wealth.

    3. Buy gold as your investment portfolio

    While equity will give your portfolio the boost it needs, gold will help protect a portion of your investment capital from any sudden drop. Therefore, do not forget to invest a part of your investment capital in gold. Gold has always been a safe haven for investors and in most cases has an inverse relationship with equity. Gold should be bought from buyers at every dip in situations like these.

    4. Increase your SIPs

    If you have money invested in mutual funds, you will see your net asset value plummeting, and this may sow the seeds of your exit. However, remember that this is the time to increase your allocation to your mutual fund and buy more units as they will eventually recover and help you build your wealth.

    5. Keep in mind that the markets will take time to recover

    The most important thing to keep in mind is that you should not expect an investment made by you to suddenly show a profit and start appreciating. The current state of the economy is still under pressure and there is a chance that there may be a second wave of coronaviruses that could affect the economies in this way. Therefore, be mentally prepared to wait for investment to grow and appreciate.

    What’s not to do with your investment?

    1. Do not check your investment on a daily basis

    If your money is already invested in mutual funds or equities or any other Investments In The Lockdown Period 2021 avenue and is suffering losses due to the current situation, it is best not to see it every day. If you do not need the invested amount immediately, it is best to wait for the markets to rebound before withdrawing your investments. Continually revisiting your portfolio will only serve to help you financially rather than harm your mental peace.

    2. Do not get out of your investment in panic

    On seeing the negative valuation of Your Investments In The Lockdown Period 2021, if you are planning to withdraw your invested amount, it is not very large and should be avoided at all costs. Also, if your money has been invested in a mutual fund, it would not be a wise move to completely stop paying your SIP. Remember that after this decline the markets will recover and your investments will increase again. But till then you need to be patient and do not take any drastic decision suddenly.

    3. Do not use your entire investment capital for new investment

    While you should take this opportunity to start new Investments In The Lockdown Period 2021, you should not invest your entire investment capital at once. New investments, be they in equity or gold or debt or mutual funds, should be made in a staggered manner after considering all aspects related to investment. Extend your investment over the long term to get the most out of any fluctuations that present a more attractive shopping opportunity.

    4. Do not forget about your optimal investment allocation

    While it is time to make new Investments In The Lockdown Period 2021, it is also necessary to remember and understand what the optimal portfolio structure is for you according to your needs. You need to do a complete risk analysis based on various factors specific to you and only then start new investments related to asset allocation suitable for your needs. Only then your investments can be successful.

    5. Do not watch the news too much and give your opinion on it

    Watching too much news can also be detrimental to your opinion and viewpoint of what is important and what is not. The current situation is quite disappointing, and the news often does not portray a small development as breaking news. In such cases, your decision as a long-term investor may be hampered, and therefore, it is wise not to take the news seriously.

    In the end, it is extremely important that you remain financially aware and agile during this time and make the most of this time to make investment decisions that will benefit you in the long run for your family and overall financial well-being. Are

    Investment Management Definition - Features, Objectives, Scope

    The study of Investment is concerned with the purchase and sale of different types of assets and the income or return derived from them. Investing is an interesting activity that attracts people from all walks of life irrespective of their occupation, economic status, education and family status. A person who has more money than is needed for current consumption is called a prospective investor. An investor who has more money than he needs can invest in securities or other assets such as gold or real wealth or he can deposit it in a bank. Companies which have more income than necessary, invest that income in expansion of existing firm or in new venture. An investor should take a reasoned decision about the various options available for investment.

    Investment Management Definition

    Funds appropriated for the purpose of obtaining additional income or capital growth are called appropriation. Under appropriation process, present consumption is sacrificed to get future income. The amount to be invested is fixed but the future income is uncertain. For a layman, investment means monetary commitment. Buying a flat or a house may be an investment with a view to an individual but it cannot be called a real investment as it is not generating financial income.

    Investment Management Definition
    Investment Management Definition

    According to an economist, Investment refers to the increase in the capital stock of the nation in which the resources used in the production process.

    Goods and Services Included Net increase in capital stock refers to an increase in buildings, equipment, and inventory. These are used to produce other goods and services. Investment Management

    According to a financial expert, Investment is the allocation of money in assets that are likely to yield some profit or income over a specified period of time.

    • "Investment may be defined as the purchase by an individual or institutional investor of a financial or real asset that produces a return proportional to the risk assumed over some future investment period.-F.Amling 


    • "An investment is a commitment of funds made in the expectation of some positive rate of return. If the investment is properly undertaken, the return will be commensurate-with the risk the investor assumes.-Fischer and Jordan

    It should be clear here that investment is related to long term investment. Financial and economic considerations are related with respect to investment because the savings made by an individual comes in the form of financial investment in the capital market which takes the form of economic investment. Though these two are related to each other but here we are concerned with the financial investment made in securities.

    Elements of Investment

    Three elements emerge from the above mentioned definitions and meanings of investment:-

    • Return
    • Relation between Return and Risk
    • Time Factor


    Investors can buy and sell financial assets for earning income. Return is better known as the reward from investment which includes both current income and capital gains. In other words, return means the income received on investment in securities. Income on stock (shares) is received in the form of current dividend which is also known as current return. In this case the return has no future value. Income from stocks is not related to the maturity date whereas investments in bonds have a maturity date. Income on investment in bonds is received in the form of interest whereas investment in shares is received in the form of dividend.

    Risk and Return

    Risk and return cannot be separated from each other. Just hoping for income and forgetting about risk is an age-old investment ideology. Therefore, investment should be viewed from both risk and return aspects. It is generally understood that higher the risk, higher the return, but higher degree of risk does not necessarily mean higher return. Hence, the degree of risk is different in each security.

    The entire process of risk and return is described in the chapter "Risk and Return Analysis".


    Time is an important factor in appropriation. It is related to the time of buying and selling of securities in the market. The time period depends on the attitude of the investor. This period can be long term, medium term or short term as time period plays an important role in investment, hence the risk and return inherent in investment is studied.

    Some professional analysts think that the investment period should be three years as this period is sufficient to analyze stocks and bonds. This period is enough to get economic results from new products, new ideas etc. As time passes, analysts are confident that circumstances will change and the investor can re-evaluate the return and risk inherent in each investment.

    Investment VS Speculation

    Investing in speculative deals expects profit on account of possible price changes. Investors in this are short term. Business takes risks to make profit. This can be described through an example

    If a person buys a stock (share) for the purpose of dividend, he is called an investor. If he buys stock with the possibility of price increase in near future and sells it to earn profit then he is called speculator. There is very little difference between stock and investment as people invest in securities for both dividend and capital growth.

    The time factor is different in speculation and investment. An investor is interested in a stable and good rate of return for a long period of time while the speculator is interested in getting exceptional returns.

    Difference between Investor and Speculator

    Investor -The investor makes a long-term plan for a good rate of return.

    Speculators - The speculator devises a plan to generate extraordinary income in the short term.

    Investor -Investor invests in low risk securities

    Speculators - Speculator is willing to take more risk

    Investor -Investor prefers maximum return and minimum risk

    Speculators - High risk prefers high income.

    Investor -Investor regularly analyzes the performance of the company on the basis of fundamental factors

    Speculators - The speculator considers insider trading and market behaviour.

    Investor -The investor mostly invests his own funds and avoids borrowing.

    Speculators - It is the user of both its own and loan amount.

    Investment VS Gambling

    • Gambling is different from betting and investing. It is clear from the above discussion that the investor makes a plan, analyzes the securities, studies the market before investing. After this, he invests in such investment options where the capital is safe and can also get good returns with minimum risk.
    • There is uncertainty in gambling. Gambling includes horse racing, card games, lottery, etc. Gambling is based on rumours, tips, and distorted information. Hence it is unplanned, unscientific and based on ignorance of risk factors. It is clear from the above description that there is a difference between investment and gambling.

    Features of Investment

    The following are the characteristics of an Investment Program:-

    1. Safety of Principal

    An investor should carefully review the economic and industry trends before making an investment to ensure the safety of the principal. Inaccuracies cannot be avoided, so the investor should consider diversification of assets for investment. The diversification of assets can be done on the basis of industry, management, financial and maturity. Losses can be minimized by proper consideration of these factors

    2. Liquidity

    An investor should keep an appropriate proportion of marketable securities in his portfolio. In this way he can get liquidity by investing in cash, fixed deposits and such units. Because every investor needs minimum liquidity to meet their contingency requirements

    3. Legality

    All types of investments should be approved by law. Laws related to real estate, trusts, shares, minors and insurance should be studied. Investing in illegal securities can cause many problems for the investor. To ensure the legality and safety of investment, the investor should invest in Government securities, Life Insurance Corporation, Unit Trust of India or Savings Certificates issued by the Government.

    4. Income Stability

    Every investor expects regular income at a fixed rate. It is important not only to have stability but also to have sufficient income after tax.

    5. Tangibility

    Some investors like to invest some part of their money in tangible assets such as buildings, machinery and land. It is worth mentioning here that tangible assets do not provide return, but provide satisfaction by giving a feeling of possession (entitlement) to the property.

    6. Tradeability

    The liquidity of an investment depends upon the tradability of the security. Transfer of shares, debentures, units etc. can be done. Such assets which cannot be transferred such as bank deposits, post office deposits, pension funds, insurance policies, etc. are not called securities. It is an important feature of investment

    7. Return

    The size of the investment depends on the income received. The higher the income, the larger will be the size of the investment. Income can be received in the form of dividend, interest and rent.

    Objectives of Investment

    The following are the objectives of appropriation:-

    • 1. Maximizing the Return
    • 2. Minimizing the Risk
    • 3. Maintaining Liquidity
    • 4. Hedging against Inflation
    • 5. Safety of Principal
    • 6. Tax Saving

    Maximizing the Return

    The main objective of investing is to maximize the return. Investors always expect a good return on investment. If invested in stocks, the investor gets the benefit of capital growth along with the dividend. The market return of a stock reflects the price increase in a particular stock. If a share is bought in 2014 for T 100 and sold in 2015 for T 120 and dividend is Rs 10 on it, then the return is calculated as follows:-

    Example 1.

    Return Capital Growth Dividend

    Return = Capital Growth + Dividend / Purchase Value * 7

    20+10/100*100 = 30%

    Minimizing The Risk

    The second objective of investment is to minimize the risk inherent in investment. Risk is related to variability in returns. An investment whose rate of return varies greatly over a specific time period is considered to be more risky. Every investor prefers to reduce their investment risk by combining different securities.

    Maintaining Liquidity

    Liquidity refers to the conversion of investment into cash. Liquidity is an important aspect of any investment option. Liquidity depends on trading and marketing facilities. If a part of the investment can be converted into cash without wasting time, it helps the investor to meet his contingency requirements. Stocks are considered liquid only if a good market is available for them. Stocks of Sensex, Nifty and Junior Nifty are considered more liquid.

    Hedging Against Inflation

    The return rate should be higher than the inflation rate. Otherwise the investor will actually suffer. Therefore, the rate of return should be such as to avoid the rise in prices.

    Safety of Principal

    Risk not only affects the return on investment. but also affects the income on the principal amount. The investment chosen should be legally and regulatoryly permissible. If it is not in line with the statutory framework, it will be difficult to address the problems of investors. Investments approved by law are deemed safe. Investing in positive securities is considered safer than investing in private securities.

    From the point of view of security, the investments can be listed as follows:

    • Bank deposit
    • Government Bonds
    • UTI Units
    • Irrevocable Debenture
    • Convertible Debentures
    • Parity Fraction
    • Deposits In Non-Banking Financial Companies

    Saving Tax

    Tax is inevitable or is mandatory, it cannot be avoided. There are different tax rates for different income levels and investment options. Certain appropriations provide tax exemption. An investor tries to minimize his tax burden.

    Importance Of Investments 

    Why do people Invest? (Why do People Invest?)

    Investing in the present times is both important and useful. The following factors make investment important:-

    Increasing Rates of Taxation

    There are many such investment options available in our country in which the investor can reduce his tax burden by investing. For example, ULIP, life insurance policy, National Savings Certificate, Post Office Cumulative Deposit Scheme, deposit in Public Provident Fund, etc. provide tax benefits.

    Planning For Retirement

    Investment decisions are also becoming important as most people retire between the ages of 60 and 65. A part of the earnings from employment should be kept for savings. However, savings by themselves do not add to wealth, so the savings should be invested in such a way that it can provide income till the maximum number of years of retirement.

    Interest Rates

    Interest rates are different for one investment and different interest rate level for another investment is an important aspect for a good investment plan. Therefore, this aspect must be taken care of before investing. High rate of interest is not good for investment. Hence the investor should include different types of securities in his portfolio. Your portfolio should be such that it has high risk high return and low risk, low return securities


    Inflation has been a persistent problem in India for the past decade. Therefore, the investor should invest in such investment option which can provide higher rate of return to cover the loss due to inflation.


    There has been an increase in income due to employment opportunities. Due to higher income, there has been an increase in investments so that more income can be obtained in addition to regular income.

    Favorable Investment Environment

    There should be a conducive environment for the investment market to function effectively. Business activities are influenced by the social, economic and political factors available in the country. These components are important for the investment environment. They ensure an increase in the growth rate and provide an environment for investment. The following components are generally considered favorable for the deployment environment.

    1. Legal Safeguard

    All investments must be legally protected. The investor would be willing to invest only if his contractual and property rights are assured. Investors in India get the benefit of independent enterprise and control. Freedom, efficiency and development is personal. are ensured by the competitive forces of the enterprise. In other words, discipline can be ensured in the investment market through legal control.

    2. Currency

    Most of the investments such as bank deposits, life insurance and shares etc. are made in the currency of the country itself. Monetary policy provides direction to investment. Price rise (inflation) destroys the purchasing power of investments. Inflation usually occurs in volatile situations such as floods or wars. A stable price level created by monetary and fiscal management contributes significantly to proper control, good governance, economic security, developing investment markets and investor protection. Therefore, a proper monetary policy should ensure a stable currency. As far as possible, monetary policy should neither encourage inflation nor encourage recession. Both situations do not bode well for a good investment environment.

    3. Financial Institutions

    Availability of financial institutions and financial services encourages savings and provides direction for productive use of savings for the development of investment market. The financial institutions available in India are development banks, commercial banks, mutual funds, life insurance companies, investment companies, investment bankers venture capital, brokers, lease, hire purchase and consumer finance, housing finance. ), merchant bankers and portfolio management. In India, there are many institutions under the Central Government and State Governments which have encouraged savings and investment.

    4. Form of Business Organization

    The permanent form of business organization encourages savings and investment. The public limited company form is considered the best form of business. Its three characteristics are very important - limited liability of shareholders, permanent life and transferability of shares. Unlike a Public Limited Company, a Solicitor or a Partnership Firm is liable for the payment of all types of debts to the extent of personal wealth. In such circumstances the investor is afraid to invest in this type of business. Apart from unlimited liability, partnership and sole proprietorship firms have a shorter life span. The partnership firm is dissolved on the death or retirement of any of the partners. Hence Public Limited Company is a popular option for investment.

    5. Choice of Investment

    Apart from depositing in the bank, there are many other investment options available to the investor. The question is which option is the best? Which option will provide balanced growth and stable income? An investor would prefer the right mix of different options - high return and stable income. Some investment options are available such as equity shares, bonds, prand funds, life insurance, fixed deposits and mutual fund schemes.

    6. Risk

    Every investor wants to get maximum return from his investment with minimum risk. Investments in the private sector include equity and preference shares, debentures, public deposits. There is a fear of high risk involved. Government securities are risk free and the investor feels safe. Private sector securities are attractive but also risky. The success of Infosys, Reliance, ipro has fulfilled the investment wisdom dream of the investors. An investor can maximize his income with minimum risk if he carefully analyzes company's prospectus and securities.

    7. Political Factors

    Political decisions affect the investment environment of the country. This effect can be favorable or unfavourable. The government sometimes takes decisions that are not in favor of investors, especially foreign investors. Therefore, it becomes difficult to provide suitable investment environment for foreign institutional investors.

    8. Social Factors

    Investment market environment is also influenced by the investor's evil attitude, desires, expectations, education and intellectual level, customs etc. All these factors encourage or discourage saving and investment. Social evils such as interest is haraam" "Thinking of today by dying worrying about tomorrow" etc. discourages savings and investment. Therefore, for the development of a good investment environment, there should also be a good social environment.

    Historical Development Of Investment Management

    Securities were first traded in 1725 at the auction market on Wall Street in Lower New York, a market primarily for agricultural products such as wheat and tobacco. The first market for securities was established in 1792 and was reported in a London register or diary, but the need for appropriation arose in the twentieth century.

    Post-World War-I Period

    This period has seen the development of financial market and changes in investor behavior. Some of the developments and changes that took place during this period are as follows:

    Conservative Investors

    During and after the First World War period, the investor and investment market was conservative. Bonds were among the main investment options. Ordinary stocks were not more reliable as they were considered to be more risky. Investing in common stock was done only if these were mortgaged to tangible assets and the dividend was stable, the company had a sound capital structure. and has sufficient working capital

    Shift Towards Common Stock Investment

    The publication of an investment study by Edgar Lawrence Smith in 1924 showed that the performance of ordinary stocks was better than that of bonds after the Civil War. As a result, investors started investing in equity shares. The period from 1920 to 1929 was a period of activity for the stock exchange. This period is known as the speculative period.

    Pools & Corners

    During the above period (1920-1929), 'Pools' and 'Corners' were used to describe the disturbances. Under the corner, the shares have to be concentrated in a few hands, whereas under 'Pool' these shares have to be sold with the aim of earning profit. Shares were sold on the basis of insider tip. Corners were used till 1923 but Pool continued to be used till 1934 until SEBI was established.


     Apart from Pools and Corners, another means of earning profit was developed. It was the 'leverage' that the firm used. Investment companies and public utility companies used it to provide above-average income to the shareholders. This method was used during share price appreciation.

    A detailed study was done on the causes of Legislation

    Pools, Corners and Evils of Leverage. On the basis of this study, specific Acts were made in which The Banking Act of 1933, The Securities Act of 1933, The SEBI Act of 1934 Public Utility Holding Company Act of 1935 are important.

    Research Work in 1934

    The research work of Benjamin Grahm and David L. Dodd was highly praised. The results of this work were published under the name "SecurityAnalysis". The results of the research work served as a role for securities analysts. Much work on securities analysis was done after the Second World War period.

    Developments of Security Analysis Post World War II: 

    After World War II, many experiments were done to control the financial and economic environment after the Second World War. Most of the experiments were based on the concept of "basic analysis" propounded by Grahm and Dodd. Later, the concept of 'technical analysis' was born as an alternative to fundamental analysis. This analysis (technical) R.D. Based on the work of Edwards and McGee–1948, technical analysts believe in market statistics and past trends in prices.

    The Portfolio Theory 

    The importance of portfolio management has increased due to the trend towards simple stock investing. Harry M. Markowitz provides an outline of portfolio valuations under uncertain circumstances. The trend towards common stock came after it was discovered that the business cycle could be controlled. Its importance grew even more when financial institutions showed interest in common stock. At that time financial institutions used to invest in bonds only but due to its influence, they started taking interest in the stock market.

    Harry Markwitz's research work is the most important after Grahm Dodd's work on securities analysis. Who first tried to measure risk.

    Investment Management Approaches

    Investment Management Security pricing and valuation are mainly based on three considerations. These are as follows:-

    The Fundamental Approach

    An investor should select stocks on the basis of economic analysis, industry analysis and company analysis. Baseline analysts have four types of analysis- (a) Present Value Analysis, (ii) Real Value Analysis, (iii) Regression Analysis, (iv) Specific Situation Analysis. Some original investors follow a "buy and hold" policy – ​​buying stocks. And keep it with you for a long period. Financial institutions often use the basic method. A fundamental investor does not look at variable prices, but determines the price of the stock at which he can invest and evaluates the stock based on the market.

    • Home Loan Insurance Policy VS Term PlansHOME LOAN
    • According to this method, the earnings, dividends and the value of the assets of the firm should be given importance. The core of this ideology is 'believe in the true value of the stock'. Changes in stock prices are due to changes in expectations and availability of new information. The price of the stock depends on the future return and the future capitalization rate.

    Contributors to the development of this theory include John Burr Williams- who worked on Present Value Analysis in 1938, Benjamin Grahm and David Dodd who worked on Intrinsic Value Analysis which later In what is known as “Security Analysis”. Gone. Meader, another researcher who tested stock prices through regression analysis in 1933.

    Technical Analysis

    Technical analysts believe that stock market movements create different types of movements at the same time. Mainly it creates long term movement which is called bull or bear market. A supportive trend is a movement that lasts from a week to several weeks or even months. The secondary trend is the opposite of the primary trend of the market i.e. it indicates a downtrend in the "bull market" or an uptrend in the bear market. These concepts are based on "Dow Theory". The third movement is the daily variability that the Dow theory ignores.

    Technical analysis is based on the assumption that the price of a stock is influenced by demand and supply factors, that is, it depends on the demand and supply factors. This theory does not accept the Fundamental Approach of Real Values. Change in stock price indicates change in demand and supply. The demand and supply components are influenced by some right and wrong factors like guesses, doubts, attitudes, ideas etc. Technical analysts' analysis is expressed in the form of charts that compare the relationship between "price and volume". Technical analysts assist in the fundamental analysis done on stock prices. Technical analysts recognize that there is another important factor in price and volume analysis that is not included in fundamental analysis, and that is the "Psychology of the Market".

    The Portfolio Theory Approach

    The essence of portfolio theory as described by Jones Tuttle and Heaton is as follows – A portfolio's characteristics are not the sum of the characteristics of a single security. not merely the sum of the portfolio's single security characteristics particularly with respect to risk) From the above summary, it becomes clear that the market can be influenced by a single investor. The portfolio analyst also feels that there is risk involved in the management of the portfolio. He is in favor of diversification of the risk inherent in the security i.e. investing in different types of securities so as to reduce the risk. If the investor places an order in different types of securities, he can increase the quantum of profit i.e. get maximum return with minimum risk.

    Investment Management Scope

    Management of investments is a complex study of return maximization. Its scope includes the following:-

    • Security Analysis
    • Portfolio Management
    • Investment Planning
    • Securities Market
    • Securities

    Securities Analysis

    Traditionally, securities analysis emphasizes the potential for prices and dividends. According to this, the likely price of the firm's common stock and the future dividend rate are estimated and later the present value is determined. The actual value of the stock is compared with the present value of the specific security. If the current market price of the security is higher than the intrinsic value, the analyst recommends selling it and buying the security in the opposite case.

    These traditional views have now shifted to a more modern one, which emphasizes risk and return analysis in addition to price and dividend estimates.

    Market Analysis

    Stock market is a mirror of general economic condition. Increases in gross domestic product and inflation are reflected in the stock prices. The result of economic slowdown in the economy comes out in the form of bear market. Stock prices can also change in the short run, but in the long run they either move upwards or downwards.

    Industry Analysis

    The industries which contribute to the analysis of the main segment of the economy may differ in the rate of growth. Some industries grow faster than GDP and their growth potential remains low. For example, in 1998 the information technology industry achieved a higher growth rate than GDP. Therefore, the potential development and greater importance of the industry should be analyzed.

    Company Analysis

    The purpose of company analysis is to help investors take better decisions. The earning power, profitability, operating efficiency, capital structure and management of the company should be analyzed.

    Portfolio Management

    Portfolio is a combination of securities such as stock bonds and money market instruments. The composition of the investment portfolio depends on the nature of the investor. Understanding market instruments and market movements helps in understanding the market. The portfolio is constructed in such a way that the investor can achieve his objectives. The investor wants to get maximum return with minimum risk. For this he diversifies his portfolio and allocates funds for securities.

    Diversification - The main objective of diversification is to reduce the risk. Diversification helps to spread the risk across multiple assets. The performance of some securities in a diversified portfolio is not as expected while others may deliver higher than expected results. In this way the actual return from the portfolio can be brought closer to the expected income. There are many ways to diversify a portfolio.

    (i) Debt & Equity Diversification

    Debt instruments provide a fixed income with limited capital growth whereas ordinary equity provides both income and capital gains. Diversification is done by mixing both debt and equity i.e. some investment is done in debt instruments and some in equity shares.

    (ii) Industry Diversification

    The development of industries and their response to government policies differ from each other. Hence industry diversification is required and it reduces the risk.

    (iii) Company Diversification

    Securities of different companies are bought to reduce the risk. The technical analyst suggests buying the securities based on the price movement whereas the fundamental analyst suggests the selection of financially sound and investor friendly companies.

    (iv) Selection

    The securities are selected on the basis of level of diversification, industry and company analysis. Funds are allocated to selected securities. Therefore, the selection of securities and allocation of funds constitute the portfolio.

    Investment Planning

    Investment planning is necessary to get maximum benefit from the limited resources of the investor. It is a commitment to allocate funds in one or more assets over a specified period of time. It refers to the action taken to achieve the investment objectives. The investment planning process includes the following steps

    • (i) To determine the purpose of appropriation.
    • (ii) Understanding the risk involved in the investment.
    • (iii) Creating an investment portfolio
    • (iv) Evaluation of market and investment options.

    Appropriation planning helps in the following ways:-

    • (i) Identifying the financial objectives of the investor.
    • (ii) To get maximum benefit from the investment.
    • (iii) Choosing the right investment option.
    • (iv) Maintaining a balance between risk and return.

    Securities Market

    Securities market is classified into money market and capital market. Short term securities with a maturity period of less than one year are traded in the money market. This market demand is for money, ropos, treasury bills, commercial bills, certificates of deposit, commercial papers, etc.

    The capital market is where long-term securities such as equity shares, bonds and debentures are traded. Capital market is classified into jar and secondary buy market. Securities are issued for the first time in the primary market while securities already issued are traded in the subsidiary market.


    Different types of securities are traded in the market. We often think of shares and bonds as securities. Securities included in the Securities Contract Regulation Act, 1956

    1. Equity Share
    2. Preference Share
    3. Debenture
    4. Bonds

    Sources of Financial/Investment Information 

    An investor needs sufficient information for investment. The type of information required. Simultaneously, the sources of information also keep changing. Important information related to investment can be obtained from the following sources:-

    Stock Market

    All financial newspapers and investment-related magazines publish stock market news. BSE, NSE and OTCEI issue separate news about stock market movements. SBI provides information through newsletter about changes in stock market rules. The Reserve Bank of India (RBI) also issues news related to the stock market. SEBI, BSE, NSE and RBI have their own official websites





    Note:- News and other publications of SEBI, BSE, NSE and RBI are available on their website.


    Information about the industry is essential to identify such industries which have performed well in the national economy. Financial newspapers regularly publish industrial studies for investors. Expert opinion on industries is available in Business India, Business Today and Dalal Street magazine.


    BSE, NSE and OTCEI provide details about listed companies on their website. Almost all financial magazines do company analysis. Forbes India Magazine, The Economic Times, Financial Express, Business Standard and India Today overview each company.

    Provides review of company management and policy changes and company performance. The company's annual report also provides information about the company's performance.

    National Events (National Affairs)

    Political events and development of the economy affect the investment decisions. Political events appear in newspapers, magazines such as India Today, Outlook, Fortune India. Economic events and their impact on the securities market are analyzed in magazines and newspapers such as the Financial Express, Economic Times and Business Line. RBI Bulletins and Annual Reports provide information on Gross Domestic Product (GDP), GN, Inflation, Agricultural and Industrial Products, Capital Markets, Banking Sector Activities and Balance of Payments. The Center for Monitoring India Economy (CMIE) publishes information on economic components. The Economic Survey of India also provides information about the economy, industries and other sectors.

    National Affairs

    Political events and the development of the economy affect the investment decisions. Political events appear in newspapers, magazines such as India Today, Outlook, Fortune India. Economic events and their impact on the securities market are analyzed in magazines and newspapers like Financial Express, Economic Times and Business Line. RBI Bulletins and Annual Reports provide information on Gross Domestic Product (GDP), GNP, inflation, agricultural and industrial products, capital markets, banking sector activities and balance of payments. The Center for Monitoring India Economy (CMIE) publishes information on economic components. The Economic Survey of India also provides information about the economy, industry and other sectors.

    International Affairs

    Due to increasing globalization, international events affect the national economy. Because all the countries of the world are economically and politically connected to each other. The economic crisis of one country has a significant impact on another country. All dailies carry international news. Baron's National Business and Financial Weekly, Wall Street Journal (a US daily), International Business Week, Fortune International, Financial Times of London, and the Economist (a weekly from the UK) provide financial information for investors and business executives.

    Indian magazines such as Business World and Fortune India also present reviews of international events. International financial institutions such as the IMF, World Bank and Asean Development Bank publish their periodic survey reports.

    You will know - Investment Management Definition - Features, Objectives, Scope